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Why good digital and e-commerce marketing professionals are in demand in Malaysia


Competition for good digital and e-commerce marketing professionals in Malaysia is expected to increase this quarter as more international players move into the region, according to recruiting experts Hays.

“Malaysia remains a strong destination for many global businesses looking to move into Asia, with many companies choosing it as a launch pad into the region”, says Tom Osborne, Regional Director of Hays in Malaysia.

The start-up and e-commerce ecosystem in Malaysia has benefited tremendously from the continuous support from government agencies such as Multimedia Development Corporation (MDEC) and Malaysian Global Innovation and Creativity Centre (MaGIC), which has led to an increase in the number of companies being set up and in turn demand for relevant professionals within the market.

“The influx of investment has re-energised the market, particularly for e-commerce developments within the banking, finance technology and retail sectors. For example, we see traditional retail brands moving into e-commerce platforms to expand their customer sourcing channels and capture market share as competition with mom-and-pop stores increases,” Tom explains.

Customer experience experts are in great demand, as businesses seek to build and enhance brand association and engagement channels with customers. “Customer experience has been a key topic on the agenda of many businesses, with social media forming a key part of a successful strategy. We see strong demand for marketing professionals with working knowledge of key social media channels and expertise in implementing successful social media strategies,” Tom says.

As companies improve their digital platform, data collection and analysis also play an increasingly larger role. “Curating such information and drawing insightful analysis is a top priority. Employers increasingly seek marketing professionals with data science and analysis skills to assist them in data-led decision making and shape business strategies in the long run. The talent pool unfortunately remains small in Malaysia”, Tom comments.

However, interest in the field is definitely strong and marketing professionals often make the effort to obtain the relevant qualifications (such as Google certifications) to improve their eligibility. For the right candidate, shortening of the interview process is not uncommon.

Hays, the world’s leading recruiting experts in qualified, professional and skilled people.

Hays is located in Kuala Lumpur at Suite 4 & 5, Level 23, Menara 3, Petronas, Kuala Lumpur City Centre. Phone +60 3 2786 8600 or email

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For further information please contact Esabella Yeung, Marketing Executive SEA, Asia at Hays, on +65 6424 0158 or


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