Employees want to be given a sense of purpose at work and know how their contribution makes a difference, according to recruiting experts Hays.
According to findings in the latest Hays Journal, the recruiter says that the value in employee engagement terms of a competitive salary and perks has reduced and been replaced by a desire to work with purpose and make a difference.
“Employee engagement was traditionally driven by a good salary and attractive benefits, but today most people see these as a given,” says Tom Osborne, Regional Director of Hays in Malaysia. “Instead they look at what an organisation is working towards and known for. Crucially, they want to know that, as an employee, they will understand what they are working towards and how they make a difference, which gives them a greater sense of purpose.”
The culture of a company has a big part to play, as tying the culture to the aims of the company give employees a common goal to work toward. This in turn can give employees a greater sense of purpose and value.
“Employees who understand what they are working towards feel a greater sense of purpose and that’s a powerful driver of engagement,” says Tom. “They feel they are making a difference and are working towards something that matters. They’re also far more likely to support the organisation’s objectives because they understand them. They’re given ownership in the organisation’s success since they know what is expected of them and what their part is in achieving the desired outcome.
“In contrast, organisations that don’t communicate employees’ role in achieving organisational goals create an atmosphere of uncertainty where senior managers and executives are seen to rule from above. A ‘them and us’ culture is created,” Tom said.
Hays is located in Kuala Lumpur at Suite 4 & 5, Level 23, Menara 3, Petronas, Kuala Lumpur City Centre. Phone +60 3 2786 8600 or email firstname.lastname@example.org
Hays, the world’s leading recruiting experts in qualified, professional and skilled people.
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For further information please contact Genevieve Ho, Marketing Executive - South East Asia at Hays on Genevieve.Ho@hays.com.sg
Hays plc (the "Group") is a leading global professional recruiting group. The Group is the expert at recruiting qualified, professional and skilled people worldwide, being the market leader in the UK and Asia Pacific and one of the market leaders in Continental Europe and Latin America. The Group operates across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments. As at 30 June 2016 the Group employed 9,214 staff operating from 252 offices in 33 countries across 20 specialisms. For the year ended 30 June 2016:
– the Group reported net fees of £810.3 million and operating profit (pre-exceptional items) of £181 million;
– the Group placed around 67,000 candidates into permanent jobs and around 220,000 people into temporary assignments;
– 22% of Group net fees were generated in Asia Pacific, 45% in Continental Europe & RoW (CERoW) and 33% in the United Kingdom & Ireland;
– the temporary placement business represented 58% of net fees and the permanent placement business represented 42% of net fees;
– Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, Colombia, Chile, China, the Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA