Employers should stay in touch with their ‘boomerangs’, says Hays



It is a sensible strategic move to maintain contact with former employees, otherwise known as potential ‘boomerang’ employees, says recruiting experts Hays in Malaysia.

‘Boomerang’ employees are people who left an organisation, for whatever reason, but who return at some future point. Also referred to as ‘hiring backwards’, employees who return to an organisation after time spent working elsewhere bring back their corporate knowledge, skills and experience.

“There are many employers who see a resignation as a personal rejection of the company, but this is not necessarily the case,” says Christine Wright, Managing Director of Hays in Asia.

“Perhaps the employee left for a challenge you were unable to provide at the time, or to work overseas, or for personal reasons that would not impede a return at a future date. In such situations, and for staff who you value, it is a sensible strategic move to maintain contact with these potential ‘boomerang’ employees.

“You know that they already possess the required skills, experience and knowledge, and they need less training than someone new to the business as they know your systems and processes. The recruitment cost is lower and their productivity is likely to be high since they return with a renewed sense of commitment – their time away has reinforced just how good an organisation yours is to work for. As a result, they’re likely to be retained longer,” she says.

According to Christine, you can take a formal or casual approach to keeping in touch with your former employees. As she explains: “Some organisations choose to have a formal alumni program run by a dedicated human resources professional and involving not only regular communications but also regular networking functions.

“Others take a casual approach by using an online forum to allow former employees to keep in touch and to share company news or job opportunities. For example, alumni Facebook groups are emerging as a highly effective and hassle-free method of building a network of skilled, experienced and knowledgeable former staff.”

Another benefit of keeping in touch with former employees is that they can be a great source of referrals. “They are aware of your organisation’s culture and know who is likely to fit and thrive in such a culture,” explains Christine. “Having a former employee speak highly of your organisation is a powerful and motivating endorsement. So promote your referral scheme in your alumni communications,” she said.

Hays is located in Kuala Lumpur at Suite 4 & 5, Level 23, Menara 3, Petronas, Kuala Lumpur City Centre. Phone +60 3 2786 8600 or email tom.osborne@hays.com.my

Hays, the world’s leading recruiting experts in qualified, professional and skilled people.

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For further information please contact Lucy Sharp, Regional Head of Marketing at Hays, on +61 2 8226 9885 or lucy.sharp@hays.com.au


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