Your new company

Global wine and spirits company that has been operating for close to a century. They have established their presence in all corners of the world.

Your new role

Under the direction of the Brand Manager, the Assistant Brand Manager will be responsible for the management and direction of assigned to own brands through the formulation of brand strategy, planning and implementation of marketing and promotional activities.
The incumbent is accountable for building the brand equity and image of the assigned brand(s), achieving market share and liaising closely with all relevant personnel to ensure the right execution of brand direction and successful implementation of all planned brand activities within an agreed budget and timing. Key responsibilities include but are not limited to: -

Brand strategy & marketing planning
• Strategise, develop and implement brand strategies and brand plans to ensure execution is in line with agreed brand positioning, timeline and budget.
• Detailed marketing action plan for implementation (quarterly basis) with clear and actionable KPIs

Brand activities (ATL & BTL activities)
• Implement and evaluate creative and effective ATL activities (media, PR and sponsorship) and BTL campaign ideas/concepts activities in line with the brand plan / global brand direction
• Work with the Brand Manager to supervise and develop an annual media plan. Develop full-year media review, strategic direction and annual master plan for key brands to optimise resources.

Market Intelligence & Insights
• Leverage different resources (agencies, brand companies, sales) to collect market intelligence and competitive information
• Assess market research/survey results, monitor competitor movements, analyse market trends, propose relevant strategies and action plans, e.g. IWSR, PRIME … etc.

Consumer A&P Management
• Financial acumen with experience of managing budgets, A&P spend and analysing marketing ROI with an agreed brand plan in cooperation with the finance team.
• Supervise and manage spending effectively through compliance with Standard Operating Procedures

What you'll need to succeed

• Minimum 3 years' working experience in marketing, with experience in public relations, and have a good media and social network

• Proficiency in digital marketing platforms, performance metrics, and analytics tools (e.g., Google Analytics, Meta Business Manager)

• Experience supporting new product development (NPD), including concept testing, go-to-market strategy, and launch execution

• Experience in the alcohol or luxury industry is an advantage.

• Energetic, confident and proactive individual with good organisational and time management skills

What you'll get in return

• Career progression

• Global MNC exposure

• Career mentorship by one of the best in the market

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.