Your new company

In this role, you will drive the digital marketing strategy, build and manage a dynamic team, and execute campaigns to maximise brand visibility, customer engagement, and lead generation. This also includes working with multiple stakeholders and external partners to support the execution of customer activation and digital adoption deliverables to meet campaign objectives.

Your new role

• Design and implement comprehensive digital marketing strategies aligned with business objectives.

• Develop campaigns to drive traffic, engagement and leads across digital channels.

• Design and refine customer retention funnels to improve customer lifetime value.

• Oversee the creation and optimisation of paid and organic campaigns on platforms such as Google Ads, Facebook, TikTok, and others.

• Ensure consistent messaging and branding across all channels.

• To plan on budget allocation and to monitor campaigns’ spending against the budget allocated, and keep an accurate record.

• To coordinate with external partners regarding all contests, giveaways, etc. in the campaigns.

• To conduct market research and competitor analysis in order to stay abreast of industry trends.

• To provide regular performance reports and actionable insights to stakeholders.

• To recruit, lead, mentor and inspire a team of digital marketing professionals to deliver high-impact campaigns.

What you'll need to succeed

• Proven working experience in marketing communications within the insurance industry, preferably with a focus on the digitalisation of insurance products.

• Excellent understanding of the full marketing and media mix, with hands-on experience in the execution of integrated customer campaigns.

• Strong interpersonal skills, detailed, organised and highly creative with the ability to think out-of-the-box.

• Solution-oriented and intensely customer-focused with proven experience in the execution of customer/market data and insights into actionable plans.

• Being able to read and write in Chinese is an added advantage.

• Possess at least a Diploma/Bachelor’s Degree/Professional Degree in Marketing, Mass Communication or Advertising/Media.

What you'll get in return

• Flexibility to build and manage your own team

• Stable career path and promotion

• Positive working culture

• Hybrid working arrangements

What you need to do now

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.