Senior Brand Manager

Looking for a Senior Brand Manager to lead this growing Homecare Brand
Your new company
An exciting Senior Brand manager job has just become available at this local FMCG powerhouse that carries iconic and household brands familiar amongst all Malaysians. They specialise within the personal and homecare category and this particular brand is mature, established and has a very strong connection with the Malaysia consumers
Your new role
We are looking for someone who has strong brand marketing fundamentals, is extremely data driven, young and passionate about driving direct impact towards brand & category growth. You will also be leading and driving Product/NPD from end-to-end. We have a strong appetite to be a brand that is loud, engaging, relevant to the modern and young generation and serve them better
  • Experienced in developing overall brand strategies which includes brand proposition, 1 year to 3 years brand plan
  • Experienced in driving and leading NPD strategies (end-to-end)
  • Experienced in planning, managing and executing 360 brand marketing campaigns across ATL, BTL and digital channels
  • Strong stakeholder management experience working with both internal and external stakeholders (agency, trade marketing, NPD/innovation team and etc.) as well as strong ability for project management
  • Strong ability to decipher & interpret data into strategic and actionable steps to develop data driven brand marketing strategies/campaigns by utilising either Kantar or Nielsen reporting
  • Manage P&L and also A&P marketing budget
  • Monitor latest market trends and develop campaigns to constantly be relevant and drive brand and revenue growth
What you'll need to succeed
  • Bachelor's degree in Business administration, marketing or related field with minimum 8 years of brand marketing experience within FMCG ONLY
  • Strong communication skills and proficiency in English and Bahasa for stakeholder management
  • Business savvy, understand strategic implications and able to develop strategies and actionable plans according to directions set for brand
  • Strong analytical and problem-solving skills with the ability to liaise with internal and external stakeholder

    What you'll get in return
  • Exciting career development growth opportunities
  • Competitive remuneration package
  • Supportive and young working culture
What you need to do now
Click ‘apply now’ if you are interested in this role. For further details or confidential discussion on other opportunities in Marketing, please contact Liew Dic Yun at Hays on +6016-232-5546 or email dicyun.liew@hays.com.my

Summary

Job Type
Permanent
Industry
Retail & Consumer Goods
Location
Malaysia
Specialism
Marketing
Ref:
1279056

Talk to a consultant

Talk to DicYun Liew, the specialist consultant managing this position, located in Sunway
Corporate Suite 19-01 at Sunway Resort Hotel,, Persiaran Lagoon,

Telephone: +60162325546

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