Your new company
A leading global name in the premium beverage industry is seeking a dynamic and strategic Brand Ambassador to join their high-performing marketing team. Renowned for its strong portfolio of international brands and innovative brand-building approach, this organisation offers an exciting, fast-paced environment with exceptional opportunities.
Your new role
As the Brand Ambassador, you will be responsible for driving the full spectrum of brand strategy, planning, and execution for assigned brands. This includes leading brand reviews, developing annual and long-term brand plans, and translating global brand positioning into impactful local activation strategies. You will manage both ATL and BTL activities, oversee media and communication planning, and lead the development of creative, disruptive campaigns aligned with brand direction. You will partner closely with sales and trade marketing teams to develop channel-specific initiatives, strengthen brand distribution, and ensure effective on-ground activation. You will also leverage market intelligence to identify new opportunities, track competitor performance, and provide strategic recommendations that support brand growth. Budget management, agency performance evaluation, and community engagement programs will also form part of your core responsibilities.
What you'll need to succeed
- A degree in Business, Marketing, or a related field.
- Minimum 5 years’ experience in brand marketing, with exposure to PR, media, or luxury/alcoholic beverage industries preferred.
- Strong strategic thinking, analytical ability, and campaign planning capabilities.
- Proven ability to execute ATL/BTL campaigns, drive brand advocacy, and manage agencies effectively.
- Energetic, proactive, and adaptable personality with excellent communication and interpersonal skills.
- Strong project management, presentation and negotiation skills, with confidence in engaging both internal and external stakeholders.
- Fluency in English and Mandarin/Cantonese is an added advantage.
What you'll get in return
You will join an established global organisation known for its strong brand presence and vibrant, collaborative culture. This role offers high visibility, regional exposure, and the opportunity to lead impactful marketing initiatives that shape consumer perception across the market. Attractive remuneration, career progression pathways, and the chance to manage influential lifestyle brands await the right candidate.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.