Marketing Associate (Brand Executive)

Marketing Associate (With Major Japanese Fashion Brand)
Your new company
A leading Japanese fashion and lifestyle retail group driven by its mission to “Play fashion!”. With a dynamic portfolio of over 40 well-loved brands—including Niko and..., GLOBAL WORK, and LOWRYS FARM—the company operates more than 1,400 stores in Japan and over 130 internationally. Blending creativity, quality, and accessibility, it delivers fashion and lifestyle experiences that resonate with modern consumers worldwide.

Your new role
The Marketing Associate supports the launch and growth of the company’s brands in Malaysia by executing localised marketing and communications initiatives. This role manages day-to-day social media activity, creates engaging content, coordinates with influencers, media, and external agencies, and supports marketing events such as brand launches and store openings. Working closely with local leadership and global headquarters, the role plays a key part in building strong brand awareness and engagement in the Malaysian market.

What you’ll need to succeed
  • Social Media Management: Plan, schedule, and manage daily posts across all company social media platforms to ensure consistent brand messaging, localised appeal, and high engagement.
  • Content Creation: Drive the ideation and creation of compelling, high-quality content (copy, imagery, and video) tailored to the Malaysian target audience.
  • Media & Influencer Relations: Build, maintain, and leverage strong relationships with key local media personnel, industry influencers, and content creators to amplify brand reach and awareness.
  • Event Management: Plan, coordinate, and execute media and marketing events (such as brand launches and store openings), ensuring seamless operation and maximum brand exposure.
  • Agency Coordination: Serve as the primary point of contact for external PR and marketing agencies, managing workflows, timelines, and deliverables to ensure alignment with the companies' strategic goals.

What you’ll get in return
  • With competitive remuneration with performance-based bonuses.
  • Comprehensive health insurance coverage, wellbeing support, fitness programmes and health screenings.
  • Opportunities for flexible career development and professional growth.
  • Paid parental leave and pilgrimages.

What you need to do now
Click ‘apply now’ if you are interested in this role. For further details or a confidential discussion on other opportunities in the commercial technology space, please contact Kianna Teo at Hays on +60 3-7890 6162 or Kianna.Teo.hays.com.my.

At Hays, we value diversity and are passionate about placing people in a role where they can flourish and succeed. We actively encourage people from diverse backgrounds to apply.



Summary

Job Type
Permanent
Industry
Retail & Consumer Goods
Location
Malaysia
Specialism
Technology
Ref:
1287325

Talk to a consultant

Talk to Kianna Teo, the specialist consultant managing this position, located in Kuala Lumpur
Level 26, Menara 3, Petronas

Telephone: +60 3-7890 6162

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